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5 Digital Photography Tips For Your Company’s Website/Social Media Profiles

Creating high-quality digital images is an art form in itself, but there are a number of ways to improve the pictures you have on your website. No matter how simple your subject is such as a group staff photo or the offices they work in, a new banner or promotion your offering, the quality of your shots speaks to your ordinance. They are the visualized image of your company. 

Here are a few ways you can get the most out of your digital camera.

Location is Key

Ok, so you’ve got your subject matter lined up and the focus is set to auto. Pretty hard to mess this upright? Well, yes, today’s modern cameras do take care of focus, exposure, and other simple settings. But they cant choose a location for you. What is going on in the background is just as important as the subject in the foreground. We’ve all seen those funny pictures where someone is falling over in the background, but if the picture makes its way to your website it’s a bit embarrassing. But far more serious is how unprofessional it looks. Make sure that you pay just as much attention to the location as your subject. 

Keep your shots simple, modern photography as a clean simple minimalist look and feel. By simplifying your shots you take a lot of the headache out of setting it up. Are you shooting indoors out outside? Lighting is one of the most important things that can affect your pictures. Overexposed or underlit shots just say amateur to viewers.

Make your pictures natural. If your intention is to show customers your team busy at their jobs it’s better to surprise them in the act. Staging an action shoot takes many years of practice and skill to get right and requires professional models. Make preparations beforehand like tidying up and getting the lights right, but leave it there. Let the rest be as natural as possible.

Group photos are another matter, of course, this has to be a staged affair for obvious reasons. In this case, preparation is the key. The more effort you put in before the shoot the easier that whole event will be. For outdoor pictures be sure to check weather forecasts and conditions.

Fail to Plan, Plan to Fail

Preparation is the key to all photography, some have the eye for framing the perfect photo, and for others, a bit of trial and error is needed. Once you’re all set up take a few trial shots first. This will help you weed out the unwanted material and make your final shots the best they can be.

Do a little research, if you have a good idea of what you want your snaps to look like, take a look online for similar scenes. This will give you new ideas you might not have thought of and help you rethink the style or tone. The more examples you study the better you’ll understand what makes a picture stand out and get attention.

It takes a fraction of a second to take a picture but professionals often take days to set up a shot. Don’t rush it. Take your time and recheck everything. If the pictures involve many people make sure they are in a good mood. Make it a fun day, more than just a group picture. Lay on some food, hungry people don’t smile! 

Like it or not, we are all ruled by symmetry, our eyes are trained for it as soon as we can see. It is candy for the eyes, so your pictures need some form of balance, small at the front, big at the back for instance. Framing a shot takes skill and rarely comes naturally so do some reading about the subject, and as always, look at plenty of examples.

Timing is Everything

If you have the choice of shooting inside or out, take the later option. Nature is your friend, it is far easier to get great-looking pictures with natural light. Avoid shadows by placing your subject in clear sunlight. Cloudy days are actually a blessing in that respect, no sun, no shadows.

Most people have heard of the “Golden hour” it’s the time just before the sunsets. This is the perfect time to start your session. When the sun is lower in the sky the light is softer with the perfect hue for skin tone. Sunsets are hard to beat too!

When taking indoor photos get as much natural light as possible, open windows and doors where possible, and choose your location with that consideration in mind. Artificial light – especially overhead lighting casts unwanted shadows and does nothing to flatter the appearance.

Keep Shooting

Digital cameras have the advantage of viewing each photo right after they are shot but don’t rely on that, take far more shots than you need or think necessary. You will be surprised to see how different your shots look on a bigger screen later, having those extra pictures may avoid the necessity for a reshoot.

Be Strategic

When you go through your shots you may be disappointed with the results. Even professionals don’t get it right all of the time. Photo editing software is your friend. There’s a lot that can be done to improve pictures including cropping, lighting, skewing, and much much more. There is almost no limit to photo editing and the more ability you have to utilize this incredible tool the better. Watching youtube videos on the subject will help you.

Take some time and walk around your focal subject, try to get as many angles as possible. Use your fingers to create a frame to look through. Faces are normally more photographic at an angle as opposed to straight on. Also, avoid low camera angles. Slightly higher and at 30 degrees to the subject is a good starting point.

Taking decent pictures is just the beginning of creating impactful images that resonate with your target audience. There are an enormous amount of considerations thereafter. If your purpose is for websites photo formatting and insertion is the first move. You may require transitions, animation, and hyperlinks. Your pictures are an advert to customers, sharing them across multiple platforms like social media, blogs, and affiliated sites expands their reach and potential for new business. Working with a web service provider such as Digitally Awesome is vital to realize the full potential and impact on your target audience. Their extensive services include professional photography, SEO, and digital marketing. Whether you choose to shoot your own images or use their experience and know-how. Digitally Awesome’s services have help companies all over the world get the most out of digital imagery with impressive returns on investment. 

Take a look at their website to see how their cost-effective services can help you.